In this article we will discuss about:- 1. Introduction to Retail Sector 2. The Indian Retail Scene 3. Retailing Format 4. Growth 5. Composition 6. Challenges and Opportunities 7. Conclusion. Introduction to Retail Sector: Retailing, which comes last in the distribution channel of goods and services, is not only an integral part of our economic […]
Retail Sector in India: Growth, Composition, Challenges and Opportunities | Marketing Management
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Physical Distribution: Definition, Objectives, Importance and Components | Marketing
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In this article we will discuss about:- 1. Definition of Physical Distribution 2. Objectives of Physical Distribution 3. Importance 4. Components. Definition of Physical Distribution: Physical distribution is concerned with the physical movement of the goods from the producer to the consumer. It is an important part of marketing activity and a major component of […]
Electronic Channels in Service Marketing
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In this article we will discuss about:- 1. Introduction to Electronic Channels 2. Role of Communications in Services 3. Factors Responsible for Service Communication Problems 4. Benefits 5. Barriers. Contents: Introduction to Electronic Channels Role of Communications in Services Factors Responsible for Service Communication Problems Benefits of Electronic Channels Barriers in Distributing Services through Electronic […]