In this article we will discuss about:- 1. Introduction to Retail Sector 2. The Indian Retail Scene 3. Retailing Format 4. Growth 5. Composition 6. Challenges and Opportunities 7. Conclusion. Introduction to Retail Sector: Retailing, which comes last in the distribution channel of goods and services, is not only an integral part of our economic structure, but also shapes our [...]
In this article we will discuss about:- 1. Definition of Physical Distribution 2. Objectives of Physical Distribution 3. Importance 4. Components. Definition of Physical Distribution: Physical distribution is concerned with the physical movement of the goods from the producer to the consumer. It is an important part of marketing activity and a major component of marketing mix. It includes all [...]
In this article we will discuss about:- 1. Introduction to Electronic Channels 2. Role of Communications in Services 3. Factors Responsible for Service Communication Problems 4. Benefits 5. Barriers. Contents: Introduction to Electronic Channels Role of Communications in Services Factors Responsible for Service Communication Problems Benefits of Electronic Channels Barriers in Distributing Services through Electronic Channels 1. Introduction to Electronic [...]