This article throws light upon the ten main reasons responsible for the failure of CRM. The reasons are: 1. Inadequate Implementation Planning 2. Poor Project Management 3. Poor Quality Data for Data Conversion 4. No Provision for Offline Connectivity 5. Integration Difficulties 6. Challenged User Adoption 7. Failure to Identify Change Management 8. Unorganized Training 9. Over Customization 10. Insufficient [...]
After reading this article you will learn about:- 1. Meaning of Marketing Automation 2. Definitions of Marketing Automation 3. Aspects 4. Functions 5. Features 6. Advantages. Meaning of Marketing Automation: Marketing automation is the use of technology to manage and automate the process of converting prospective customers into actual buyers. By automating the various tasks and workflows involved in demand [...]
After reading this essay you will learn about:- 1. Introduction to Call Centres 2. Patents for Call Centre 3. Dynamics 4. Varieties 5. Primary Functions 6. Criticisms and Performance. Introduction to Call Centres: Call center technology is subject to improvements and innovations. Some of these technologies include speech recognition software to allow computers to handle first level of customer support, [...]