In this article we will discuss about the corporate philosophy and corporate objectives of a company. Corporate Philosophy: A particular Gas company, in addition to its statement of overall objectives, states the following "principles for guiding its action: Investors: The company will provide for its stock a ready, convenient, and technically sound market to ensure optimum flexibility for its owners. [...]
The term 'objectives' has been defined differently by different authorities in management literature. Some of them are given below: 1. 'Objectives here are the statements of planning purpose developed within any kind of business plan. They are established within the framework of a planning process, and they normally evolve from tentative and vague ideas to more specific declarations of purpose. [...]
The problem of determining competitive strategy of a firm is that of finding the right product-market-sales approach combination for effective accomplishment of its objectives in each field of endeavour specified in the organisation mission and deriving associated goals in the various functional areas of the business. The choice of a particular strategy is possibly the most critical in the competitive [...]