After reading this article you will learn about the Definition and Significance of Communication. Definition of Communication: The term communication is freely used by behavioral theorists, management scholars and the general public. Despite the widespread use of the term, very few people have been able to come up with a precise definition of it. Let us look at a few [...]
This article throws light upon the top three factors of persuasive communication model. The factors are: 1. Related to The Communication Process 2. Related to Cognitive and Psychological Reaction 3. Related to Effect on the Receiver. Persuasive Communication Model: Factor # 1. Related to The Communication Process: These factors include the three main key factors in the communication process which [...]
Essay on Persuasion: Definition, Elements and Process! Definition of Persuasion: There are many definitions of persuasion. Some emphasized on internal motive of the audience more than using logic. Birembeck and Howell said "Persuasion is the conscious attempt to modify thought and action by manipulating the motives of men towards predetermined ends". Fotheringham affirmed "Persuasion is that body of effects in [...]