Tag Archives | Branding

What is Brand Management # Meaning, Objectives, Concepts, Strategies, Challenges and Advantages

The brand management consists of tangible and intangible elements. The tangible elements include product, price, packaging, style etc. The intangible elements include the consumer experience, customer relationship etc. Brand management plays a vital role in modern society. Learn about:- 1. Meaning of Brand Management 2. Objectives of Brand Management 3. Characteristic/Features 4. Vital Concepts 5. Types of Branding 6. Role [...]

By |2020-05-05T17:18:38+05:30May 5, 2020|Brand Management|Comments Off on What is Brand Management # Meaning, Objectives, Concepts, Strategies, Challenges and Advantages
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Brand Personality

Brand Personality is the ultimate step towards the brand connect with the consumer. Brand Personality adds a dimension to enhance the visual communication for a brand. The consumer while making the purchase decision looks at how the brand fits into their personality. Brand personality is an outcome of brand identity and brand image, which helps us associate attributes of the [...]

By |2020-01-02T16:03:54+05:30January 2, 2020|Marketing|Comments Off on Brand Personality
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Brand: Meaning, Classification, Selection, Elements and Types of Branding

Everything you need to know about brand in marketing management. Branding refers to the practice of creating a name, symbol or design that identifies and differentiates a product from other products available in the market. It simply means the process of creating a unique name and image for a product in the consumer's mind. It aims at establishing a significant [...]

By |2019-12-09T10:36:10+05:30December 9, 2019|Branding|Comments Off on Brand: Meaning, Classification, Selection, Elements and Types of Branding
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