The brand management consists of tangible and intangible elements. The tangible elements include product, price, packaging, style etc. The intangible elements include the consumer experience, customer relationship etc. Brand management plays a vital role in modern society. Learn about:- 1. Meaning of Brand Management 2. Objectives of Brand Management 3. Characteristic/Features 4. Vital Concepts 5. […]
What is Brand Management # Meaning, Objectives, Concepts, Strategies, Challenges and Advantages
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Brand Personality
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Brand Personality is the ultimate step towards the brand connect with the consumer. Brand Personality adds a dimension to enhance the visual communication for a brand. The consumer while making the purchase decision looks at how the brand fits into their personality. Brand personality is an outcome of brand identity and brand image, which helps […]
Brand: Meaning, Classification, Selection, Elements and Types of Branding
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Everything you need to know about brand in marketing management. Branding refers to the practice of creating a name, symbol or design that identifies and differentiates a product from other products available in the market. It simply means the process of creating a unique name and image for a product in the consumer’s mind. It […]