The first question that is important to ask is what is the target market? Where we are targeting instead of chasing the amorphous mass market. Hindustan level has as many as 11 brands directed towards the different market segments. Coalgate Palmolive has tooth paste brands as Coalgate total, Coalgate gel. When we tailor our product to the segment we can [...]
A project report on advertising in India. This report will also help you to learn about:- 1. Meaning of Advertising 2. Objectives of an Advertising Programme 3. What Advertising Is—Activities Included 4. What Advertising is Not—Activities Excluded 5. Historic Evolution of Indian Advertising 6. Role of Advertising in Modern Business World 7. Advertising as a Marketing Tool and Other Details. [...]
DAGMAR was the study of Association of National Advertisers (ANA) that the goal of advertising is to achieve specialized objectives and it recognized that different advertisements can have a number of objectives. "Advertising's job, purely and. simply, is to communicate to a defined audience information and a frame of mind that stimulates action. Advertising succeeds or fails, depending on how [...]