This article provides an essay on public relations advertising. Introduction to Public Relations Advertising: Public relations involves the use of variety of tools to build good relations between an organisation and individual and certain important sections of the public. Public relations "is a planned effort to influence opinion through socially responsible and acceptable performance based on mutually satisfactory two way [...]
The phenomenal growth of rural market's during the last decade presents an exciting opportunity. Spending on packaged consumer goods by rural consumers is increasing at a rate of over Rs 300 crores per annum. The total size of the rural market for packaged consumer goods is estimated at around Rs. 2,100 crores today. This in turn is estimated to be [...]
David Ogilvy, once said, "I do not regard advertising as entertainment or an art form, but as a medium of information." And the Internet is a powerful medium for information dissemination. The growth of the Internet over the last decade or so has been tremendous. By the end of 1999 there were 259 million Internet users and this is expected [...]