Everything we need to know about advertising research. The advertising research is to be conducted to measure the advertising impact or the result of the effort with the help of detailed study on advertising objectives, product appeals, copy testing, and media effectiveness. The advertising research is an application of marketing research aimed at the measurement […]
Advertising Research
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Top 11 Copy Testing Methods
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In this article we will discuss about copy research testing used in advertising research! The methods are: 1. Communication Tests 2. Resonance Tests 3. Thought Listings 4. Recall Tests 5. Recognition Tests 6. Attitude Change Studies 7. Physiological Tests 8. Pilot Testing 9. Tracking Studies 10. Direct Response 11. Single-Source Data 12. Frame by Frame […]