According to the pattern of advertising expenditure, the advertising industry is at boom. Though in 95-96 the advertising expenditure was 30.4% more than the 1990 figure as compared to 49.5% increase in 94-95. The money spend on advertising is going on a high path. Ignoring inflation and assuming an optimistic growth rate, the industry should bloat to Rs.7,500 crore in [...]
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