In this article we will discuss about sales promotion. Learn about:- 1. Concept and Nature of Sales Promotion 2. Objectives of Sales Promotion 3. Components 4. Need and Importance 5. Planning 6. Types of Programs 7. Techniques 8. Tools and Programmes 9. Benefits 10. Limitations. Contents: Concept and Nature of Sales Promotion Objectives of Sales Promotion Components of Sales Promotion [...]
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