This article throws light upon the nine main reasons attributed to the need of communication in an organisation. The reasons are: 1. Size of the Organisation 2. Human Relations 3. Social Relations 4. Growing Role of Trade Unions 5. Technological Development 6. Development of Behavioural Sciences 7. Increasing Competition 8. Information Technology 9. Growing Specialisation. Reason # 1. Size of [...]
After reading this article you will learn about:- 1. Meaning of Communication 2. Nature of Communication 3. Role 4. Importance 5. Process 6. Channels. Meaning of Communication: Communication can broadly be defined as exchange of ideas, messages and information between two or more persons, through a medium, in a manner that the sender and the receiver understand the message in [...]
This article throws light upon the four main dimensions of communication. The dimensions are: 1. Downward Communication 2. Upward Communication 3. Horizontal or Lateral Communication 4. Diagonal or Cross-Wise Communication. Dimension # 1. Downward Communication: Downward communication refers to flow of information from higher to lower levels of the organisational hierarchy. Information flows from top-most authority to the bottom-most persons [...]