Rural marketing research means the careful and objective study of product design, markets and transfer activities such as physical distribution and warehousing, advertising and sales management in rural areas. Rural marketing research helps to know the demographics, psychographic and behavioural characteristics of the target market in rural areas. In short we can say that rural marketing research is the systematic [...]
The term market appears to have its origin from the Latin word 'Marcatus', which means a place where business is conducted, buyers and sellers come together to facilitate exchange and by means of which the prices of goods tend to be equalized easily and quickly. "Market is a group of sellers and buyers who are willing to exchange goods and/or [...]
A sales training programme solves, the immediate problems of the organization, whereas development is concerned with the long-term perspective of an employee's growth and success in the organization. While training builds job-related meaning for the salesperson, development brings organization-related meaning. Sales training programme is a programme which is developed in order to work towards achieving the set goals. It helps [...]