In this article we will discuss about:- 1. Benefits of Trade Show 2. Advantages and Disadvantages of Trade Shows 3. Selecting the Appropriate Trade Show 4. Preparing. Benefits of Trade Show: These six key benefits of trade show are: 1. Tradeshows Create Lasting Impressions: The main purpose of trade show events is to showcase a wide variety of options for [...]
In this article we will discuss about:- 1. Introduction to Organisational Buying 2. Organizational Buying Decision Process 3. Buying Situations 4. Buy Grid Frame Work 5. Buying Centre Roles. Contents: Introduction to Organisational Buying Organizational Buying Decision Process Buying Situations Buy Grid Frame Work Buying Centre Roles 1. Introduction to Organisational Buying: Organisation buying is the decision-making process by which [...]
Industrial Marketing Research is defined as the objective and systematic process of obtaining, analyzing and reporting of data or information for decision making in industrial marketing. The industrial marketing researcher develops the research design, which basically indicates the procedure and the cost of conducting the research study. Concept of Industrial Marketing Research: Industrial Marketing Research is conducting to recognize the [...]