Archive | Marketing Research

How to Conduct Marketing Research: Top 4 Methods | Marketing Management

Marketing research process involves series of steps, out of which data collection is the major step. It is on the basis of collected data only, that findings are made and conclusions are derived. Collection of data is an expensive activity which requires more time and huge funds. There are different methods for data collection. These methods are used as per [...]

By |2018-07-24T06:07:43+05:30July 24, 2018|Marketing Research|Comments Off on How to Conduct Marketing Research: Top 4 Methods | Marketing Management
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Marketing Research: Characteristics, Role & Advantages | Business Marketing

In this article we will discuss about:- 1. Introduction to Marketing Research 2. Characteristics of Marketing Research 3. Role 4. Uses 5. Steps 6. Advantages 7. Disadvantages. Contents: Introduction to Marketing Research Characteristics of Marketing Research Role of Marketing Research Uses of Marketing Research Steps in Marketing Research Process Advantages of Marketing Research Disadvantages of Marketing Research 1. Introduction to [...]

By |2018-05-15T06:59:40+05:30May 15, 2018|Marketing Research|Comments Off on Marketing Research: Characteristics, Role & Advantages | Business Marketing
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