This article throws light upon the eight main steps involved in the process of strategic planning. The steps are: 1. Objective Formulation 2. Analyse the Impact of Environment 3. Analyse Resource Position of the Firm 4. Establish Alternative Strategies 5. Evaluate Alternative Strategies 6. Choice of a Strategy 7. Implement the Strategy 8. Measurement and Control of Strategy. Step # [...]
After reading this article you will learn about:- 1. Meaning of Strategy 2. Features of Strategy 3. Styles of Making Strategy 4. Levels/Types 5. Evaluation. Meaning of Strategy: Strategy implies a course of action that defines and achieves organisation's objectives and implements its missions. Strategy is a means to achieve the goals. In a broader perspective, it represents organisation's responses [...]
This article throws light upon the top five techniques used by organisations to analyse and diagnose the environment. The techniques are: 1. SWOT Analysis, 2. ETOP 3. Forecasting, 4. Verbal and Written information 5. Management Information System. Technique # 1. SWOT Analysis: S stands for strengths, W for weaknesses, O for opportunities, and T for threats. SWOT analysis is the [...]