After reading this article you will learn about:- 1. Meaning of Rent 2. The Ricardian Theory of Rent 3. Types of Rent. Meaning of Rent: The word rent can refer to any periodic payment made regularly for the hire of a good e.g. a house, a flat, a shop etc. Rent is the share of the national income that goes [...]
After reading this article you will learn about:- 1. Meaning of Demand 2. Components of Demand 3. Company Demand 4. Market Demand 5. Company Potential 6. Market Potential. Meaning of Demand: In evaluating the marketing opportunities, the step is to estimate total market demand. According to Philip Kotler, "Market demand for a product is the total volume that would be [...]
After reading this article we will learn about:- 1. Meaning of Demand Forecasting 2. Importance of Demand Forecasting 3. Demand (Sales) Forecasting Periods 4. Factors Affecting5. Methods of Estimating Future Demand 6. Demand Forecasting of New Products 7. Criteria 8. Procedure. Contents: Meaning of Demand Forecasting Importance of Demand Forecasting Demand (Sales) Forecasting Periods Factors Affecting Demand (Sales) Forecasting Methods [...]