In this article we will discuss about the meaning and determination of market share of a company. Meaning of Market Share: Market share is the percentage of a business's sales relative to the combined sales of all competitors in a given market. By achieving a large share of the market in which it competes, a business firm can gain important [...]
After reading this article you will learn about:- 1. Meaning of a Promoter 2. Functions of a Promoter 3. Legal Position 4. Rights 5. Duties 6. Liabilities 7. Preliminary Contracts. Meaning of a Promoter: The idea of carrying on a business which can be profitably undertaken is conceived either by a person or by a group of persons who are [...]
Following are the main stages of promotion: 1. Discovery of an Idea 2. Detailed Investigation 3. Assembling 4. Financing the Proposition. Stage # 1. Discovery of an Idea: When a person or persons get an idea that there is the possibility of starting a new business to take advantage of the untapped natural resources or a new invention, discovery of [...]