In this article we will discuss about the concept of gap analysis, explained with the help of suitable diagrams. In preparing the situation analysis and audit, a thoughtful forecast is usually made for sales or profits of current products as well as those that are to be added in the future. If the forecasts are not equal to the desired [...]
In this article we will discuss about the analysis of strategic factors used for making useful strategic identification which is needed for the success of a company. Strategic factors are those key issues that are strategically relevant and that will determine the success of any company in a particular industry and at a given stage in its life cycle. The [...]
The problem of determining competitive strategy of a firm is that of finding the right product-market-sales approach combination for effective accomplishment of its objectives in each field of endeavour specified in the organisation mission and deriving associated goals in the various functional areas of the business. The choice of a particular strategy is possibly the most critical in the competitive [...]