After reading this article you will learn about copy writing as a form of communication. Copy Writing: Copy writing is a specialized form of communicating ideas that are meant to serve the requirement of modern marketing. The purpose is to inform or persuade or remind or collective. But before copy writing the objective of the copy should be well defined. [...]
David Ogilvy, once said, "I do not regard advertising as entertainment or an art form, but as a medium of information." And the Internet is a powerful medium for information dissemination. The growth of the Internet over the last decade or so has been tremendous. By the end of 1999 there were 259 million Internet users and this is expected [...]
Read this article to learn about the meaning, definition, importance and limitations of Controlling! Controlling is an important function of management which all the managers are required to perform. In order to contribute towards achievement of organisational objectives, a manager is required to exercise effective control over the activities of his subordinates. […]