Top Menu

Archive | Pricing

Pricing of Products: Meaning, Objectives and Methods

After reading this article you will learn about:- 1. Meaning of Pricing 2. Factors Influencing Pricing 3. Objectives 4. Economic Theories 5. Strategies 6. Methods. Meaning of Pricing: One basic element of the marketing mix is pricing. A “Price” for a product or service refers to the amount of money needed to acquire that product […]

Price Determination: 6 Factors Affecting Price Determination of Product

Main factors affecting price determination of product are: 1. Product Cost 2. The Utility and Demand 3. Extent of Competition in the Market 4. Government and Legal Regulations 5. Pricing Objectives 6. Marketing Methods Used. 1. Product Cost: The most important factor affecting the price of a product is its cost. (more…)

free web stats