The following points highlight the five main stages involved in the process of strategic planning. The stages are: 1. Objectives 2. SWOT Analysis 3. Gap Analysis 4.Strategy Alternatives 5.Strategy Implementation. Stage # 1. Objectives: Both Drucker and Ansoff suggest that the overall objective of the firm is not profit maximisation but long-term profitability. Ansoff has identified a 'hierarchy of objectives' [...]
Some frequently asked exam questions on strategic planning are as follows: Q.1. Give the meaning and definition of strategic planning. Ans. Strategic Planning is basically a policy-making function. It is concerned with: (i) Defining the corporation's purpose, (ii) Defining the composition of its business mix, and (iii) Defining the qualitative and quantitative projection of its achievement (i.e., short-and long-term corporate [...]
The following points highlight the three levels of strategic planning process. The levels are:- 1. Business Unit Level Planning 2. Product Level Planning 3. Corporate Level Planning. Level # 1. Business Unit Level Planning: When a company produces one product or a set of products so closely related that they belong to the same industry, we can think of strategic [...]