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Essay on Advertising in India

Essay on Advertising in India! With the liberalization policy followed by government and subsequent entry of multinationals in India, the true marketing came to India. Advertising changed a lot at the same time. Because of intense competition, the advertising budget increased multifold. The admen believe that in 21st century the advertising will make world go […]

Essay on Social Aspects of Advertising

This article provides an essay on social aspects of advertising. Introduction to Social Aspects of Advertising: It is argued that the biggest and potentially most insurmountable problem encountered in any attempt to examine and evaluate the social issues surrounding advertising stems from the essentially subjective nature of many of the criticisms that have been levelled […]

Essay on Advertising and Media | Management

According to the pattern of advertising expenditure, the advertising industry is at boom. Though in 95-96 the advertising expenditure was 30.4% more than the 1990 figure as compared to 49.5% increase in 94-95. The money spend on advertising is going on a high path. Ignoring inflation and assuming an optimistic growth rate, the industry should […]

Essay on Role of Press in Advertising

After reading this article you will learn about the role of Indian press in advertising. Press in India 1995-96: The growth of the press in India retained an upward trend during this period. A few important newspapers closed down but some resurfaced. Special interest magazines continued their stride while general interest magazine, barring a few […]

Essay on Advertising Creativity

Introduction to Advertising Creativity: Creativity is probably one of the most commonly used terms in advertising ads. The people who develops ads and commercials are known as creative professionals. And advertising agencies develop reputations for their creativity. Perhaps so much attention is focused on the concept of creativity because many people view the specific challenge […]

Essay on Advertising

Advertising has become the big business today. Total advertising expenditure has crossed the 6000 crore barrier. There are more than 1000 large and small advertising agencies operating in India with the average of 6 crores. India’s top most agencies like HTA, Mudra communications, Ogilvy & Mather Ltd, Ulka advertising have the billing of 116 crores, […]

Essay on Management: Top 6 Essays

After essay this article you will learn about:- 1. Introduction to Management 2. How Reputation and Commitment are Interrelated? 3. The Challenges of Change 4. What is Management?  5. Significance of Management 6. Why Study Management?  Contents: Introduction to Management How Reputation and Commitment are Interrelated? The Challenges of Change What is Management? Significance of […]

Essay on Management by Objectives (MBO)

Read this essay to learn about Management by Objectives (MBO). After reading this essay you will learn about: 1. Introduction to Management by Objectives 2. Purpose 3. Characteristics 4. The Actual Mechanics 5. Process 6. Steps Involved in an MBO Programme 7. Benefits of an MBO Programme 8. Why does MBO work? 9. Problems 10. […]

Essay on Organizational Development | Management

Read this essay to learn about organisational development. After reading this essay you will learn about:- 1. Meaning of Organisation Development 2. Objectives of Organisational Development Efforts 3. Strategies 4. Effectiveness 5. Promise. List of Essays on Organisational Development Essay Contents: Essay on the Meaning of Organisation Development Essay on the Objectives of Organisational Development […]

Essay on Operations Management

Operations management is the process of managing the production of goods and services. Thus operations is a broad term that encompasses both hard-goods manufacturing management and service management. Traditionally, the term ‘production’ brings to mind smokestacks, assembly lines and machine shops. However, the functional field of production and operations management (P/OM) refers to the broader […]

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