Archive | Customers

Ways of Retaining Long-Term Customers | Customer Relationship Management

Some of the ways of retaining long-term customers are: 1. Market the Existing Customers 2. Consistency in Approach and Interactions 3. Follow Commitments 4. Connect with Customers 5. Keep Promises 6. Position Company as a Resource for Life 7. Asking for Feedback and Input 8. Rewards for Staying on 9. Keep Learning. 10. Customer Visits […]

Customer: Meaning, Types and Management | CRM

In this article we will discuss about:- 1. Meaning of Customer 2. Types of Customers 3. Management. Meaning of Customer: Customers are the lifeblood of any organization be it a global corporation with thousands of employees and a multi-billion turnover, or a sole trader with a handful of regular customers. A customer, also called client, […]

Acquiring Customers and Analyzing their Value

This article throws light upon the four ways by which cost of acquiring customer should be used in analyzing the value of your customers. The ways are: 1. Determining Customer’s Lifetime Value 2. Optimizing Cost of Acquiring Customers 3. Analyzing Cost of Acquiring Customers 4. Determining Worth of Current Customer. Way # 1. Determining Customer’s […]

Top 10 Ways to Retain the Existing Customer

This article throws light upon the top ten ways used to retain the existing customers. Some of the ways are: 1. Welcome the Complaints you Receive 2. Instigate Loyalty Programs 3. Send out Questionnaires and Surveys to Existing Customers 4. Check for Repeat Sales Often to Instill your Company’s Brand 5. Reactivate Dormant Customers and […]