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Advertising Copy: Factors, Characteristics and Elements | Advertisement

In this article we will discuss about:- 1. Meaning and Characteristics of Advertising Copy 2. Factors Affecting Advertising Copy 3. Essentials 4. Component Parts or Elements. Meaning and Characteristics of Advertising Copy: An ‘advertising copy’ is the means by which an advertiser expresses his ideas in the form of a message to the readers. If […]

Advertising Media: Meaning and Types | Channels | Advertising

In this article we will discuss about:- 1. Meaning of Advertising Media 2. Types of Advertising Media 3. Factor Considerations 4. Advertising Media in India. Meaning of Advertising Media: Advertising media are the devices by which and through which the advertising messages are transmitted by the advertisers to the prospective and existing customers. The message […]

Jobs @ Advertising Industry: Top 6 Types of Jobs

This article throws light upon the top six types of advertising industry jobs. The types are: 1. Advertising Specialists 2. Media Sales Representatives 3. Media Buyers 4. Advertising Researchers 5. Advertising Creators 6. Advertising Managers. Type # 1. Advertising Specialists: Advertising is a field in which there is great specialisation. The practice of advertising is […]

Top 4 Factors Influencing Promotional Mix | Products

This article throws light upon the top four factors influencing promotional mix. The factors are: 1. Product Related Factors 2. Consumer Related Factors 3. Firm Related Factors 4. Situation Related Factors. Factor # 1. Product Related Factors: Three product related factors affect the promotion mix as: (a) Amount and complexity of product information (b) Product’s […]

Top 5 Elements of Promotional Mix | Products

This article throws light upon the top five elements of promotional mix of products. The elements are: 1. Advertising 2. Personal Selling 3. Sales Promotion 4. Publicity 5. Public Relations. Element # 1. Advertising: It is a paid form of non-personal mass communication by an identified sponsor. The mass media used include print media, direct […]

Objectives of Promotional Communication | Products

This article throws light upon the five main objectives of promotional communication. The objectives are: 1. Behaviour Modification 2. Objective to Inform 3. Objective to Persuade 4. Objective to Remind 5. Specific Objectives. Objective # 1. Behaviour Modification: Promotion seeks to: (a) Modify behaviour and thoughts {e.g., get you to drink coca cola rather than […]

Communication Process through Media (With Diagram) | Advertising

After reading this article you will learn about the communication process of marketers with the customers through media, explained with the help of suitable diagrams. In communication there is transmission of message from sender to the receiver. The end result of the communication process is the understanding of the message. The Message is transmitted through […]

Top 9 Examples of Successful Advertising Strategy

This article throws light upon the top nine examples on successful advertising strategy. The examples are: 1. VDIS-97 Black into White 2. Hcl Copiers 3. Kinetic Honda 4. Bagpiper Whisky 5. Gold Riband Whisky 6. Thirty Plus 7. Gold Flake 8. Hero Honda 9. Captain Cook Atta. Example # 1. VDIS-97 Black into White: The […]

How does Colour Affects Advertising? | Products

Colour is the effective means of attracting attention. There is no doubt that the colour is better than black and white most of the times. But the important issue is how much better? Does the increased cost of colour justify its use? Is its psychological effect worth the premium price? Is it worth the price […]

Advertising of Products: 5 Models | Management

This article throws light upon the five main communication models for advertising of products. The models are: 1. AIDA Model 2. Lavidge & Steiner Model/Hierarchy of Effect Model 3. Innovation Adoption Model 4. Information Processing Model 5. Operational Model. Communication Model # 1. AIDA Model: It was developed to represent the stages a sales person […]