The marketing strategies can be studied under the following heads: 1. Competitive Marketing Strategies 2. Market Challenger Strategies 3. Market Follower Strategies. Some of the most popular and effective types of marketing strategies often employed are: 1. Affinity Marketing 2. Alliance Marketing 3. Ambush Marketing 4. Call to Action (CTA) Marketing 5. Close Range Marketing 6. Cloud Marketing 7. Community [...]
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