List of exam questions and answers on Marketing Management! This will help you to learn about the frequently asked exam questions on marketing especially compiled for school and college, MBA and BBA students. This article will also help you to crack the interview of various competitive examinations. Exam Question # Q.1. What are the features of a good brand name? [...]
Some frequently asked exam questions on strategic management are as follows: Q.1. Write a short note on strategic decision making framework. Ans. The widely accepted framework for making strategic decisions may be illustrated as under : Typically, it urges managers to proceed sequentially through the following logical steps : 1 Analyse the environment, 2 Form broad judgments by synthesizing information [...]
Some frequently asked exam questions on strategic planning are as follows: Q.1. Give the meaning and definition of strategic planning. Ans. Strategic Planning is basically a policy-making function. It is concerned with: (i) Defining the corporation's purpose, (ii) Defining the composition of its business mix, and (iii) Defining the qualitative and quantitative projection of its achievement (i.e., short-and long-term corporate [...]