After reading this article you will learn about the Steps and Mistakes of Effective Persuasion. Steps involved in Effective Persuasion: a. Establish Your Credibility: In the workplace, credibility comes from expertise and relationships. People are considered to have high levels of expertise if they have a history of sound judgment or have proven themselves knowledgeable and well informed about their [...]
After reading this essay you will learn about Attitude:- 1. Definition of Attitude 2. Formation of Attitude 3. Functions 4. Measuring. Definition of Attitude: The concept of "attitude" has been variously defined by social scientists so that there has been a good deal of ambiguity regarding the concept. But, perhaps, the most acceptable is that of Rokeach: "An attitude is [...]
This article throws light upon the top three factors of persuasive communication model. The factors are: 1. Related to The Communication Process 2. Related to Cognitive and Psychological Reaction 3. Related to Effect on the Receiver. Persuasive Communication Model: Factor # 1. Related to The Communication Process: These factors include the three main key factors in the communication process which [...]