Cost of capital is a composite cost of the individual sources of funds including equity shares, preference shares, debt and retained earnings. The overall cost of capital depends on the cost of each source and the proportion of each source used by the firm. It is also referred to as weighted average cost of capital. It can be examined from [...]
The business firms and the other business entities are guided by certain objectives. Profit maximization has been one the prime objectives of the private business enterprises. Later on, in recent times new theories of business firms have generated alternative objectives of firms. To be specific, the new theories lay stress on the role of managers and their behavioural pattern in [...]
In this article we will discuss:- 1. Marketing Information – Meaning and Definitions 2. Need for Marketing Information 3. Significance 4. Characteristics 5. Components 6. Requisites. Marketing Information – Meaning and Definitions: Marketing information system includes all the facts and information which is used in making marketing decisions and which will affect the marketing operation of the enterprise. Information as [...]