This article will help you to learn about the difference between marketing and selling.

Difference between Marketing and Selling

Marketing

1. Focus:

On the needs of the buyer.

2. Existence of Demand:

ADVERTISEMENTS:

Demand for goods and services is to be created.

3. Aims:

At the goal achievement through customers satisfaction.

4. Needs:

ADVERTISEMENTS:

Lays more emphasis on the needs of the customer.

5. Preoccupation:

With the needs of the customer by means of product.

6. Dependence:

ADVERTISEMENTS:

More and more on integrated marketing.

7. Time of Operation:

It starts before the production of goods as it includes market research and development of product.

8. Customer:

ADVERTISEMENTS:

Customers are given and potential products must be developed or modified to match specific consumption needs.

9. Term Goals:

It aims at long term profits.

10. Object:

ADVERTISEMENTS:

“Make what we can sell.”

Selling

1. Focus:

On the products of the company.

2. Existence of Demand:

ADVERTISEMENTS:

Demand for goods and services already exists.

3. Aims:

At the profits through sales volume.

4. Needs:

ADVERTISEMENTS:

Lays more emphasis on the needs of the seller.

5. Preoccupation:

With the sellers need to convert his product into cash.

6. Dependence:

More on selling and promoting.

7. Time of Operation:

ADVERTISEMENTS:

It starts after goods have been produced.

8. Customer:

Products and services are given and potential customers are to be made to see them as generalised consumption.

9. Term Goals:

It aims at short term profits.

10. Object:

ADVERTISEMENTS:

“Selling what we can make.”