Tag Archives | Service Marketing

Electronic Channels in Service Marketing

In this article we will discuss about:- 1. Introduction to Electronic Channels 2. Role of Communications in Services 3. Factors Responsible for Service Communication Problems 4. Benefits 5. Barriers. Contents: Introduction to Electronic Channels Role of Communications in Services Factors Responsible for Service Communication Problems Benefits of Electronic Channels Barriers in Distributing Services through Electronic Channels 1. Introduction to Electronic [...]

By |2018-05-25T07:55:38+05:30May 25, 2018|Electronic Channels|Comments Off on Electronic Channels in Service Marketing

Customer: Meaning, Expectations, Requirements & Model | Service Marketing

In this article we will discuss about:- 1. Meaning of Customer 2. Customers and Their Expectations 3. Customer Requirements 4. Manage Customer Expectations 5. The Conceptual Model of Customer Expectations of Service 6. Managing Customer Expectations to Improve Satisfaction. Contents: Meaning of Customer Customers and Their Expectations Customer Requirements Manage Customer Expectations  The Conceptual Model of Customer Expectations of Service [...]

By |2018-05-25T07:55:38+05:30May 25, 2018|Customer|Comments Off on Customer: Meaning, Expectations, Requirements & Model | Service Marketing

Servicescape: Meaning, Types, Behaviours, Roles & Approaches | Service Marketing

In this article we will discuss about:- 1. Meaning of Servicescape 2. What does the Servicescape Include? 3. Types 4. Understanding of Different Behaviours 5. Roles 6. Internal Responses 7. Approaches 8. Functions. Contents: Meaning of Servicescape What does the Servicescape Include? Types of Servicescapes Understanding of Different Behaviours in the Servicescape Roles of the Servicescape Internal Responses to the [...]

By |2018-05-25T07:55:38+05:30May 25, 2018|Servicescape|Comments Off on Servicescape: Meaning, Types, Behaviours, Roles & Approaches | Service Marketing
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