Tag Archives | Service Marketing

Classification of Service Marketing

Everything you need to know about the classification of service marketing. Service Marketing can be classified according to the market to which they are offered- (1) Services sold in the consumer market, (2) Services sold in the business market. Please note that we have many services common to both market, e.g., financial, insurance, transport and communication services. Various attempts have [...]

By |2019-09-10T17:36:21+05:30September 10, 2019|Service Marketing|Comments Off on Classification of Service Marketing

Customer: Meaning, Expectations, Requirements & Model | Service Marketing

In this article we will discuss about:- 1. Meaning of Customer 2. Customers and Their Expectations 3. Customer Requirements 4. Manage Customer Expectations 5. The Conceptual Model of Customer Expectations of Service 6. Managing Customer Expectations to Improve Satisfaction. Contents: Meaning of Customer Customers and Their Expectations Customer Requirements Manage Customer Expectations  The Conceptual Model of Customer Expectations of Service [...]

By |2018-05-25T07:55:38+05:30May 25, 2018|Customer|Comments Off on Customer: Meaning, Expectations, Requirements & Model | Service Marketing

Servicescape: Meaning, Types, Behaviours, Roles & Approaches | Service Marketing

In this article we will discuss about:- 1. Meaning of Servicescape 2. What does the Servicescape Include? 3. Types 4. Understanding of Different Behaviours 5. Roles 6. Internal Responses 7. Approaches 8. Functions. Contents: Meaning of Servicescape What does the Servicescape Include? Types of Servicescapes Understanding of Different Behaviours in the Servicescape Roles of the Servicescape Internal Responses to the [...]

By |2018-05-25T07:55:38+05:30May 25, 2018|Servicescape|Comments Off on Servicescape: Meaning, Types, Behaviours, Roles & Approaches | Service Marketing
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