Learn about the objectives of advertising:- 1. Introduce New Product 2. Creation of Demand 3. To Face the Competition 4. Creation of Goodwill 5. Communicate with the Customers 6. Neutralize Competitor's Marketing 7. Discourage New Entrants 8. Link between Producer and Consumer 9. Overcoming Dissonance of Buyers. 10. Entering in New Geographical Area 11. Informing about Changes in Marketing Mix [...]
Everything you need to know about the objectives of workers participation in management (wpm). Worker’s Participation gives the worker a sense of importance, pride and accomplishment; it gives him freedom and opportunity for expression; a feeling of belonging to the place of work, and a sense of workmanship and creativity. It provides for the integration of his interests with those [...]
Everything you need to know about the merits, demerits, advantages, disadvantages, benefits and weaknesses of Management by Objectives (MBO). Management by objectives lays emphasis on result-oriented and participative style is basically a simple approach to management. Successful managers all over the world, whether in industry, defence, government, or educational institutions have unconsciously practiced the essence of management by objectives. Management [...]