Tag Archives | Notes

Notes on Marketing: Complete Notes, Lecture Notes, Short Notes and Study Notes

Complication of Notes on Marketing: Complete Notes, Lecture Notes, Short Notes, Study Notes and Introduction to Marketing Notes! Complete Study and Lecture notes on marketing especially compiled for BBA, BCom, MCom and MBA students. This article aims to give you an in-depth overview on some of the most important topics relating to marketing and marketing management. Study Notes as an [...]

By |2018-10-29T15:15:02+05:30October 29, 2018|Notes on Marketing|Comments Off on Notes on Marketing: Complete Notes, Lecture Notes, Short Notes and Study Notes

Marketing Planning Premises | Planning | Marketing Management

The below mentioned article provides a brief note on marketing planning premises.  Marketing planning premises refer to the assumptions and factors pertaining to future business condi­tions which should be considered for the development of marketing plans, overall strategic planning of the enterprise provides basic premises for marketing planning. These premises include many factors such as: overall company objectives; relevant long- [...]

By |2017-03-04T15:07:47+05:30March 4, 2017|Planning|Comments Off on Marketing Planning Premises | Planning | Marketing Management

Principles of Management Lecture Notes

Here is a compilation of notes on the principles of management:- 1. Definition of Management 2. Socio-Economic and Cultural Significance of Management 3. Organisation and Management 4. Nature 5. Dynamics 6. Managerial Acts 7. Process of Management 8. Challenge to Management 9. Theories of Management 10. Levels of Management 11. Management as an Art, a Science or a Profession and [...]

By |2016-11-05T03:52:17+05:30November 5, 2016|Management|Comments Off on Principles of Management Lecture Notes
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