Tag Archives | CRM

Customer-Related Database: Meaning and Principles

Meaning of Customer-Related Database: Companies typically do not have a single customer database; instead, they have a number of customer-related databases. Large organizations, such as financial services companies, can have 20 or more customer systems, each with a separate database. These databases capture customer-relate data from a number of different perspectives. Customer-related data bases might be maintained in a number [...]

By |2016-06-22T16:18:01+05:30June 22, 2016|Customer Database|Comments Off on Customer-Related Database: Meaning and Principles

Data Warehouse: Meaning, Characteristics and Benefits

After reading this article you will learn about:- 1. Meaning of Data Warehouse 2. Characteristics of Data Warehouse 3. Benefits 4. Dimensions. Meaning of Data Warehouse: As companies have grown larger they have become separated both geographically and culturally from the markets and customers they serve. Disney, an American corporation, has operations in Europe, Asia and Australasia, as well as [...]

By |2016-06-22T16:18:00+05:30June 22, 2016|Customer Database|Comments Off on Data Warehouse: Meaning, Characteristics and Benefits

How to Develop a Customer-Related Database? (6 Steps)

This article throws light upon the six steps to be followed to develop a customer-related database. The steps are: 1. Define the Database Functions 2. Define the Information Requirements 3. Identify the Information Sources 4. Select the Database Technology and Hardware Platform 5. Populate the Database 6. Maintain the Database. Step # 1. Define the Database Functions: Databases support the [...]

By |2016-06-22T16:18:00+05:30June 22, 2016|Customer Database|Comments Off on How to Develop a Customer-Related Database? (6 Steps)
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