Everything you need to know about the classification of service marketing. Service Marketing can be classified according to the market to which they are offered- (1) Services sold in the consumer market, (2) Services sold in the business market. Please note that we have many services common to both market, e.g., financial, insurance, transport and communication services. Various attempts have [...]
This article throws light upon the three categories under which plans are classified in an organisation. The categories are: 1. The Time Dimension in Planning 2. The Use Dimension in Planning 3. The Scope or Breadth Dimension in Planning. Category # 1. Time Dimension in Planning: a. The Time Dimension in Planning: Time enters as an important variable in the [...]
This article throws light upon the two types of banks that operate in India. The types are: 1. Central Bank 2. Commercial Banks. Type # 1. Central Bank: The bank is called the apex bank in a country. This bank is also known as central bank entrusted with the task of controlling, guiding and regulating the entire banking system and [...]