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Project Report on Consumer Behaviour | Marketing

A project report on consumer behaviour. This report will also help you to learn about:- 1. Introduction to Consumer Behaviour 2. Psychology of Consumers 3. Factors Influencing Consumer Behaviour 4. Family Role Structure and Buying Behaviour/Buying Roles 5. Types of Buying Behaviour 6. Types of Decision Process 7. Theories of Consumer Behaviour 8. Models of […]

Project Report on Advertising in India

A project report on advertising in India. This report will also help you to learn about:- 1. Meaning of Advertising 2. Objectives of an Advertising Programme 3. What Advertising Is—Activities Included 4. What Advertising is Not—Activities Excluded 5. Historic Evolution of Indian Advertising 6. Role of Advertising in Modern Business World 7. Advertising as a […]

Market Segmentation in India (Project Report)

A project report on market segmentation in India. This report will help you to learn about:- 1. Introduction to Market Segmentation 2. Meaning of Market Segmentation 3. Market Segments & Niches 4. Consumer Preference Patterns 5. Procedure 6. Bases for Consumer Market Segmentation 7. Bases for Industrial Market Segmentation 8. Criteria 9. Product Differentiation & […]

Product Positioning in India (Project Report)

A project report on product positioning in India. This report will also help you to learn about:- 1. Introduction to Product Positioning 2. Objectives and Usefulness of Product Positioning 3. Elements of Product Positioning 4. Approaches to Product Positioning 5. Differentiating the Product 6. Specific Ways to Differentiate 7. Product Positioning Strategy and Other Details. […]

Project Report on Leadership : Top 14 Reports

After reading these notes you will learn about:- 1. Meaning and Definition of Leadership 2. Power and Leadership 3. Leadership and Management 4. Leadership Traits 5. Leadership Roles 6. Ways of Classifying Leaders 7. Theories of Leadership 8. Managerial Leadership 9. Contemporary Perspectives on Leadership and a few other Notes. List of Notes on Leadership […]

Project Report on Motivation | Employees

A project report on motivation of employees in an organisation. This report will help you to learn about:- 1. Meaning of Motivation 2. Nature of Motivation 3. Importance of Motivation 4. Purposes 5. Need 6. Motivation, Ability and Performance 7. Models 8. Theories 9. Role of Money in Motivation Theory and Other Details. Contents: Project […]

Total Quality Management (TQM) | Management

The modern view of management is that it is the creation and continuous improvement of organisational systems that — when used by organisational members — lead to increased value for the customers of its products or services. Continuous improvement is required in an internationally competitive world characterised by rapidly changing technology and customer demand for […]

Project Report on MNC | Management

A project report on Multinational Corporation (MNC). This report will help you to learn about:- 1. Introduction to the Multinational Corporation (MNC) 2. Strategies for Launching a Multinational Corporation 3. Multinational Manager 4. Host Country 5. Management Functions 6. Managing People. Project Report on Multinational Corporation (MNC) Contents: Project Report on the Introduction to Multinational Corporation […]

Project Report on Training and Development of Employees

A project report on training and development of employees. This report will help you to learn about:- 1. Introduction to Training and Development 2. Training Needs 3. Objectives 4. Types 5. Benefits 6. Designing a Training Programme 7. Importance 8. Methods 9. Training for Different Cadres 10. Development of Employees. Contents: Project Report on the […]

Project Report on Total Quality Management (TQM)

A project report on Total Quality Management (TQM). This report will help you to learn about:- 1. Introduction to Total Quality Management (TQM) 2. Meaning of Total Quality Management (TQM) 3. History 4. Definition 5. Elements 6. Actions Necessary 7. Techniques 8. Model 9. Deming’s Approach. Contents: Project Report on the Introduction to Total Quality […]

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