Archive | Product Distribution

Channels of Distribution

After reading this article you will learn about:- 1. Meaning of Channels of Distribution in Marketing 2. Channel Choice in Marketing. Meaning of Channels of Distribution in Marketing: We can define formally the distribution channel as the set of marketing institutions participating in the marketing activities involved in the movement or the flow of goods, or services from the primary [...]

By |2016-07-12T14:11:12+05:30July 12, 2016|Product Distribution|Comments Off on Channels of Distribution

Department Store: Meaning, Features and Advantages

After reading this article you will learn about:- 1. Meaning of Department Store 2. Features of Department Store 3. Advantages 4. Disadvantages. Meaning of Department Store: A department store is a huge retail shop situated at a central place in the city, divided into a number of small shops or departments each dealing with one or two lines of goods [...]

By |2016-07-12T14:11:12+05:30July 12, 2016|Product Distribution|Comments Off on Department Store: Meaning, Features and Advantages

Top 6 Large-Scale Retailers | Marketing

This article throws light upon the top six large-scale retailers. The retailer are: 1. Mail Order Sale 2. Consumer Co-Operative Stores 3. Vending Machine 4. Discount Houses 5. Supermarket 6. One-Price Shop. Retailer # 1. Mail Order Sale: Standardisation, grading, branding and packaging brought about the growth of mail-order sale, i.e., selling or shopping by post-described as 'armchair shopping.' The [...]

By |2016-07-12T14:11:12+05:30July 12, 2016|Product Distribution|Comments Off on Top 6 Large-Scale Retailers | Marketing
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