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Product Design: Requirements and Factors | Industries

After reading this article you will learn about the requirements of product design and factors affecting it. Requirements (or Considerations) of a Good Product Design: It is not possible to specify exactly what constitutes a good design, but the essential requirements are that it should bring: (a) In order to achieve customer satisfaction: The product should function correctly. It should [...]

By |2017-02-06T21:14:03+05:30February 6, 2017|Design|Comments Off on Product Design: Requirements and Factors | Industries

Common Routes of Product Distribution

This article throws light upon the five most common routes used for bringing products in the market. The routes are: 1. Manufacturer→ Consumer→ Channel 2. Manufacturer→ Retailer→ Ultimate Consumer 3. Manufacture→ Wholesaler→ Retailer→ Consumer 4. Manufacturer→ Agent→ Wholesaler→ Retailer→ Consumer 5. Manufacturer→ Wholesaler→ Consumer or User. Route # 1. Manufacturer→ Consumer→ Channel: (Direct Sale) There are three alternatives in direct [...]

By |2016-07-12T14:11:12+05:30July 12, 2016|Product Distribution|Comments Off on Common Routes of Product Distribution

Channels of Distribution

After reading this article you will learn about:- 1. Meaning of Channels of Distribution in Marketing 2. Channel Choice in Marketing. Meaning of Channels of Distribution in Marketing: We can define formally the distribution channel as the set of marketing institutions participating in the marketing activities involved in the movement or the flow of goods, or services from the primary [...]

By |2016-07-12T14:11:12+05:30July 12, 2016|Product Distribution|Comments Off on Channels of Distribution
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