Communication implies the process of transmitting a message to the receiver in order to obtain a response. The communication process consists of all of the elements that go into the creation, transmission, reception, and interpretation of meaning from one party to another. The communication process is a part of any advertising or marketing program. When the marketer wants to communicate [...]
Evolution of marketing means slow and gradual development of marketing over the years. The fact that marketing is virtually everywhere in today's free-market economies is a dramatic change from a few decades ago. Marketing emerged as a discrete discipline in the early 1900s, but it didn't affect most companies right away. Many businesses went through distinct phases on their way [...]
Rural marketing research means the careful and objective study of product design, markets and transfer activities such as physical distribution and warehousing, advertising and sales management in rural areas. Rural marketing research helps to know the demographics, psychographic and behavioural characteristics of the target market in rural areas. In short we can say that rural marketing research is the systematic [...]