Archive | CRM

How to Achieve the Goals of CRM? (6 Steps)

This article will guide you about the six important steps to be followed to achieve the goals of CRM. The steps are: 1. Setting a Clear Customer Experience Strategy 2. Selecting the Correct People 3. Developing, Motivating and Managing your People 4. Establishing Effective Service Delivery Processes 5. Building in Continuous Improvement 6. Ensuring Managers are the Key Change-Agents. Achieving [...]

By |2016-06-22T16:18:01+05:30June 22, 2016|CRM|Comments Off on How to Achieve the Goals of CRM? (6 Steps)

Customer-Related Database: Meaning and Principles

Meaning of Customer-Related Database: Companies typically do not have a single customer database; instead, they have a number of customer-related databases. Large organizations, such as financial services companies, can have 20 or more customer systems, each with a separate database. These databases capture customer-relate data from a number of different perspectives. Customer-related data bases might be maintained in a number [...]

By |2016-06-22T16:18:01+05:30June 22, 2016|Customer Database|Comments Off on Customer-Related Database: Meaning and Principles

Consumer Privacy: Meaning, Principles and Example

After reading this article you will learn about:- 1. Meaning of Consumer Privacy 2. Principles of Consumer Privacy 3. Example. Meaning of Consumer Privacy: Consumer privacy measures are those taken by commercial organizations to ensure that confidential customer data is not stolen or abused. Since most such organizations have a strong competitive incentive to retain an exclusive access to these [...]

By |2016-06-22T16:18:00+05:30June 22, 2016|CRM|Comments Off on Consumer Privacy: Meaning, Principles and Example
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